Back
9/11/2023
How to recruit flexitarians for Greenway?
Back
9/11/2023
How to recruit flexitarians for Greenway?
During Week Without Meat, we saw an opportunity to help Greenway engage a new audience—flexitarians, people who choose to eat less meat by incorporating meat-free days into their routine.
Inspired by the idea of flexibility, we proposed using LinkedIn to reach professionals who already practice flexibility in their work lives. Our concept was simple: if you're open to flexible work, why not try flexible eating?
Together with Greenway, we created a playful job posting that connected the dots between workplace flexibility and adopting a more sustainable diet.
This clever idea helped Greenway connect with new audiences and promote a greener lifestyle.
Assets
No items found.