Making Christmas Accessible for All with JOE
Making Christmas Accessible for All with JOE
In Belgium, 1 in 5 children grows up in poverty, meaning many don’t experience the magic of receiving a Christmas present. Radio station JOE, in partnership with vzw Kindergeluk, tackles this heartbreaking reality with their annual charity campaign Pakje van je Hart. Their mission consists of giving underprivileged children a magical holiday gift.
For the fourth edition of Pakje van je Hart, we designed a heartwarming campaign that reached audiences across multiple channels, including TV, cinema, online video, radio, print, and digital out-of-home. To make donating as effortless as possible, we integrated a QR code directly into the print and DOOH visuals using AI - yeah, we know what you’re thinking: "AI in advertising? Groundbreaking." The result? A seamless and accessible way to spread some holiday cheer to those who need it most.
Donate now and help bring a smile to a child’s face this Christmas.