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13/5/2024

How to make travelling by bus to the airport attractive?

Work
Back
13/5/2024

How to make travelling by bus to the airport attractive?

Work

Airports are full of drama. From sprinting to your gate only to miss your flight, to losing your parking ticket when you return from your trip. But with Flibco, the shuttle bus service to and from European airports, you can avoid all that stress.

After a successful introduction campaign last year, we’ve created a second international campaign for Flibco: No drama, only suave. This time, we’re highlighting all the typical airport chaos in the most Hollywood-like way—super slow motion paired with opera music. It’s the ultimate display of slow-motion drama. But not for our suave hero, who makes his return after last year’s campaign. He effortlessly skips all the drama because with a Flibco shuttle, you’ve got the most reliable and relaxing way to travel to and from the airport. That’s so suave.

This campaign rolled out just in time for the summer travel season, hitting multiple European markets including Belgium, the Netherlands, Luxembourg, France, and Italy. We’re focusing on digital formats and out-of-home placements in strategic spots along routes to airports.

No drama, only suave—because we all deserve a smooth ride.