Mobile Vikings
Play it Smart
Brand Strategy
In a competitive telecom market, Mobile Vikings needed a bold way to stand out against established and new players alike. Therefore we launched a fresh brand platform, ‘Play it Smart’, designed to empower customers to dive into their digital lives with ease, whether they’re using mobile data or fiber connections. Fueled by a commitment to deliver top-notch service at competitive prices, Mobile Vikings is stepping confidently into this new era.
To launch the ‘Play it Smart’ platform, we developed a campaign positioning Mobile Vikings as the savvy choice for those seeking a high-quality digital experience without high costs. The message is clear: enjoying fast, reliable internet doesn’t need to be expensive or complicated. In the debut TV ad, we meet Martijn, a dog walker who enjoys blazing-fast internet—simply because he made the smart choice to go with Mobile Vikings.
